Audi has launched its Formula 1 team with a bold declaration: to become the most successful team in the sport’s history. The German manufacturer formally entered F1 by taking over the Sauber team.
Team Principal Jonathan Wheatley called the Berlin launch a “historic moment.” He emphasized ambitious but humble beginnings, stating, “We know where we’re starting from and we know where we want to go.”
Senior executives reinforced the high-stakes goal. CEO Gernot Dollner asserted Audi enters any racing series to win and innovate, targeting championship contention by 2030. Project lead Mattia Binotto acknowledged the challenges ahead but affirmed the team’s readiness.
Also read: Audi F1 livery 2026
The team unveiled its new slogan, “To start something, stop at nothing,” reflecting a determined mindset. While a show car was presented at the event, the actual 2026 challenger completed a test in Barcelona last week. Audi will join rivals for the official pre-season test next week.
Also read: Colton Herta Named Cadillac F1 Test Driver for 2026 Debut: A New Chapter in His Career
This debut coincides with other teams preparing their cars. Rival team Racing Bulls conducted a brief, rain-affected shakedown at Imola, where rookie Arvid Lindblad spun.
