Heathens Rugby Football Club, one of Uganda’s most successful and iconic rugby teams, has received a significant boost with Platinum Credit Uganda Ltd renewing its sponsorship deal. This partnership, initially formed in January 2023, has been extended for another three years, securing crucial funding for the club from 2026 to 2028.
The renewal comes at a pivotal time for Heathens RFC, just days after the club elected a new executive committee, led by Chairman Desire Derekford Mugumisa. The renewed sponsorship underscores Platinum Credit’s commitment to supporting the club as it embarks on a new chapter of growth and success.
A Partnership Built on Trust and Shared Values
Platinum Credit, a leading financial services provider in Uganda, first joined forces with Heathens as an anchor sponsor at a challenging time during the COVID-19 pandemic. Despite the economic difficulties, the partnership has flourished, transcending traditional sponsorship and evolving into a relationship focused on mutual values, social impact, and community development.
This extension, valued at 350 million UGX, will enable Heathens to continue growing both on and off the pitch. The deal secures funding that will help the club recruit top Ugandan talent, improve facilities, and strengthen its grassroots programs. The sponsor’s continuity provides stability for the club, allowing Heathens to focus on their sporting ambitions while fostering the development of young talent.
Focus on Grassroots Rugby and Youth Empowerment
With this renewal, the partnership between Platinum Credit and Heathens shifts toward a greater emphasis on grassroots rugby, youth development, and community outreach. Platinum Credit has expressed its continued investment in Ugandan sport and youth empowerment through sports, aiming to create opportunities for young Ugandans to thrive.
Albert Abaasa, Managing Director of Platinum Credit, highlighted the importance of the partnership’s role in uplifting young Ugandans and giving them avenues to pursue excellence through sports. He pledged continuous support and a commitment to ensuring a fruitful partnership that goes beyond match-day branding.
A Symbol of Stability and Optimism
As the new leadership team settles in under Mugumisa’s guidance, optimism is high for Heathens RFC’s future. The partnership’s extension at this critical time strengthens the club’s foundation and signals the start of a more ambitious era.
Mugumisa expressed his gratitude for Platinum Credit’s unwavering support. He acknowledged how the partnership, which began during one of the toughest economic periods in the country’s history, has now helped to create a more robust and competitive team. He emphasized that the continued sponsorship will allow the club to strengthen its squad and improve its chances of dominating the Uganda Rugby Premiership.
This renewal goes beyond rugby. It represents Platinum Credit’s broader commitment to community development and youth empowerment. The focus will not only be on winning trophies but on nurturing future generations of players. This commitment to investing in young Ugandans will resonate through grassroots programs, helping to cultivate talent and build long-term success for the sport.
As Heathens continue to grow and strengthen their presence in the Uganda Rugby Premiership, the importance of this partnership cannot be overstated. Platinum Credit’s 350 million UGX investment ensures that the dream of success for both the club and the youth it mentors remains within reach.
Through continued collaboration, Heathens RFC and Platinum Credit aim to bring about positive change in Ugandan rugby and beyond, fostering a culture of excellence, unity, and social impact.
